Baked goods in packaging with a custom QR code sticker in the bottom right and company name below, showing small business branding and interactive packaging

Creative Ways Small Businesses Can Use Custom QR Codes on Packaging

As a small business owner, you’re always looking for ways to make it easier for customers to connect with your products and services. One of the easiest, most cost-effective tools to achieve this is custom QR codes.

QR codes are simple to create, easy for customers to scan, and incredibly versatile. They can link directly to your website, social media profiles, special offers, product instructions, and more.

Imagine a customer unboxing your product and instantly accessing a tutorial video or exclusive content via a QR code. That’s the power of interactive packaging, and it’s now within reach for small businesses of all sizes.

This guide will show you practical ways to use QR codes for small business packaging, drive more engagement, and make your products more memorable.

Custom QR code sticker on small business product packaging to boost customer engagement

1. Collect Reviews and Build Customer Trust

Positive reviews can make your business stand out. QR codes make it easy for customers to leave feedback, improving credibility and trust.

Ideas:

  • Google Reviews QR codes: Link directly to your Google business page.
  • TrustPilot QR codes: Encourage customers to share their experiences.
  • Feedback forms: Embed surveys or questionnaires for instant responses.

Tip: Place QR codes on product packaging, thank-you cards, or receipts to encourage customers to leave a review as soon as they unbox your product.

Visual suggestion: A customer scanning a QR code on packaging with a phone.

2. Share Product Instructions and Tutorials

QR codes can link customers directly to instructional videos, PDFs, or step-by-step guides, helping them get the most out of your products.

Ideas:

  • YouTube tutorials or demo videos
  • Downloadable PDFs with assembly instructions
  • Step-by-step guides for products requiring setup

Tip: Use QR codes to reduce paper manuals, creating a modern and eco-friendly experience.

Visual suggestion: Product packaging with a QR code linking to a tutorial video.

3. Drive Sales and Online Engagement

Custom QR codes can lead customers directly to your online platforms, increasing sales and engagement.

Ideas:

  • LinkTree or website QR codes: Combine multiple links in a single scan.
  • Direct product pages: Promote complementary items or bundles.
  • Exclusive promotions: Offer discounts or loyalty perks via QR codes.

Tip: Customise QR codes with your brand colours or logo to make them instantly recognisable.

Visual suggestion: QR code sticker sheet with branded design examples.

4. Promote Social Media and Build Community

Every product can become a social media touchpoint. QR codes make it easy for customers to follow your brand online.

Ideas:

  • Link to Instagram, Facebook, TikTok, or Pinterest.
  • Encourage sharing with branded hashtags or user-generated content.
  • Use QR codes to drive engagement for contests, giveaways, or events.

Tip: Include QR codes on packaging, inserts, or promotional materials to strengthen customer connection.

Visual suggestion: Packaging with a QR code linking to social media.

Custom QR code sticker on small business product packaging to boost customer engagement

5. Creative Uses for QR Codes

Think beyond basic links. Here are some innovative ways small businesses can use QR codes:

  • Recipe or styling guides: Perfect for food, home, or beauty products.
  • Personalised thank-you messages: Link to a short video for customers.
  • Event invitations or product launches: Connect to live streams or RSVP pages.
  • Interactive packaging: Hidden content or gamified experiences.

Tip: Use high-quality stickers or inserts to make your QR codes visible and appealing.

6. QR Code Stickers for Your Packaging

We offer sheets of QR code stickers starting at £1.99 per sheet, perfect for adding a professional touch to your packaging. Available sizes:

Size Quantity per Sheet Price
22mm 70 £1.99
32mm 35 £1.99
37mm 24 £1.99

Tip: Place QR code stickers on packaging, inserts, or loyalty packs to encourage engagement.

➡ Order your QR code stickers today and make your packaging interactive.

Visual suggestion: Flat lay of sticker sheets and packaged products with QR codes.

7. Why Custom QR Codes Matter

Custom QR codes are more than functional—they reinforce your brand identity.

  • Match QR codes to your brand colours or logo.
  • Add creative frames or shapes for unique packaging.
  • Make QR codes visually appealing and memorable.

A well-designed QR code transforms packaging into a dynamic marketing tool.

Custom Scannable QR Code Stickers for Events, Marketing & Social Media

Final Thoughts

QR codes are a cost-effective, versatile, and trackable marketing tool for small businesses. Adding them to your packaging:

  • Drives engagement and sales
  • Collects reviews effortlessly
  • Connects customers to social media, tutorials, and promotions
  • Creates interactive and memorable packaging experiences

➡ Ready to take your small business to the next level? Explore our range of QR code sticker designs and start making your packaging interactive today.

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